QUINCY -- County Market and the United Way of Adams County's Holiday Cheers fundraiser this week will allow visitors to sample over 50 beers and 100 wines for $10.
County Market brings together all its beer and wine vendors for the event, which is held annually at the Ambiance, 5225 Koch's Lane. From 5:30 to 8:30 p.m. Friday, there will be alcohol to suit all tastes, local wines and tons of craft beers, said Gerry Kettler, director of consumer affairs at Niemann Foods, parent company of County Market.
"County Market believes in the United Way, and this is a great way for us to help them out," Kettler said. "We get to have some fun with customers while helping the United Way."
Alcohol vendors will also be on hand to discuss their products with anyone who wants to learn more. Wines priced from $7 to $70 will be available to taste test, Kettler said.
"We are extremely thankful for the generous support provided by County Market for those in the community who need our vital programs, services and partnerships the most," said Todd Bale, United Way executive director. "County Market remains a philanthropic pillar and great example of true corporate community leadership."
In past years, more than 300 people have attended the event. Tickets are on sale for $10 at the County Market customer service desks. The cost at the door is $12. Must be 21 or older to attend.
All proceeds from the event benefit the United Way's annual campaign.
"Most of the people that the campaign supports and impacts are good people experiencing a tough season of life or the working poor," Bale said. "We either invest now in prevention and support, or we pay later with more in taxes for the side effects of misspent lives."
The United Way is at 40 percent of its $1.1 million campaign goal.
"Holiday Cheers is always a good opportunity for us to reach new people in a fun way," said Maureen Hill, United Way director of community impact and investment. "It's a good way to kick off the holiday season after Thanksgiving."