Sex, drugs and alcohol: Tips for watching Super Bowl commercials - Quincy Herald-Whig | Illinois & Missouri News, Sports

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
  • Local HeadlinesMore>>

  • QHS higher, QND lower, state stays same on ACT scores

    QHS higher, QND lower, state stays same on ACT scores

    Friday, August 28 2015 9:44 PM EDT2015-08-29 01:44:24 GMT
    Quincy High School students performed slightly better, Quincy Notre Dame students performed slightly worse and students across Illinois who graduated in 2015 had the same score on the American College Test as the 2014 graduating class. The statewide composite score of 20.7 fell just shy of the national average of 21. The test is graded on a 36-point scale.
    Quincy High School students performed slightly better, Quincy Notre Dame students performed slightly worse and students across Illinois who graduated in 2015 had the same score on the American College Test as the 2014 graduating class. The statewide composite score of 20.7 fell just shy of the national average of 21. The test is graded on a 36-point scale.
  • Quincyan Rob Mellon seeks Congress on shoestring budget

    Quincyan Rob Mellon seeks Congress on shoestring budget

    Sunday, August 30 2015 12:34 AM EDT2015-08-30 04:34:44 GMT
    QUINCY -- Rob Mellon hopes running a smart, innovative political campaign on a shoestring budget will resonate with voters and put him in Congress. "I've raised about $10,000," Mellon said. "Darin LaHood has raised probably close to $2 million."
    QUINCY -- Rob Mellon hopes running a smart, innovative political campaign on a shoestring budget will resonate with voters and put him in Congress. "I've raised about $10,000," Mellon said. "Darin LaHood has raised probably close to $2 million."
  • LaHood puts on miles in congressional race

    LaHood puts on miles in congressional race

    Sunday, August 30 2015 12:08 AM EDT2015-08-30 04:08:04 GMT
    QUINCY -- Darin LaHood has maintained a frenetic pace on the campaign trail in the Sept. 10 special election for Congress. "I'm not taking anything for granted. I'm working to earn every vote," the Republican nominee said.
    QUINCY -- Darin LaHood has maintained a frenetic pace on the campaign trail in the Sept. 10 special election for Congress. "I'm not taking anything for granted. I'm working to earn every vote," the Republican nominee said.
Powered by WorldNow
All content © Copyright 2000 - 2015 WorldNow and Quincy Herald-Whig. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.