At work with ... Laura Wright

Laura Wright has launched a new business, LOinLONDON, selling cards she makes. The business is located in Bennett Furniture. (H-W Photo/Michael Kipley)
Posted: Nov. 24, 2012 2:22 am Updated: Dec. 15, 2012 11:15 pm

Herald-Whig Staff Writer

Young entrepreneur Laura Wright says she finds artistic inspiration all around her. She uses these creative sparks to design fine paper goods, stationery and art for her new business, LOinLONDON.

"Everything and anything is my inspiration! From the moment I wake up in the morning, anything is fair game. Sometimes a conversation sparks an idea, sometimes it's my mood, a hobby, a color, a great book or an old friend," Wright said. "Most of the time I don't get around to creating every thing I think of, so I keep a running list. It get's longer by the day!"


What type of products do you create?

We specialize in a variety of unique items including an assortment of hand-illustrated greeting cards, themed stationery sets and invitations as well as festive wreaths and fine art.


Where did you get the name LOinLONDON?

I get asked this quite frequently! When my business was a mere thought, I was considering moving to London. I love to travel and have lived in Europe and across the United States. I have learned so much from these experiences that I thought it might be time to embark on a new adventure. However, for the first time in my life, my loving parents told me they thought the move was perhaps not the best option. Instead, they encouraged me to further explore the card business. And that's exactly what I did. Mom and dad, I think you gave great advice!

‘Lo' is my nickname given to me by my family and the card business replaced my "London" experience ... at least for now!


What is the best and worst part of your job?

Every time one of my cards is sent, I have the opportunity to brighten someone's day! Though I may not know the recipient, I have indirectly been able to make their day a little better. The best compliment I have received was from a very kind stranger who told me that she had gotten one of my cards in the mail. She was so touched by the card, she told me it made her cry. The card now resides on her refrigerator, where she looks at it and smiles everyday! How cool is that?

There aren't many bad things about my job. The worst thing may be that I have a lot of paper cuts these days.


How did you get interested in this type of work?

I have been doodling for as long as I can remember! As a child I made elaborate construction paper greeting cards and invitations for family and friends. However, I never even considered this as a profession, until mid 2010. I had moved home to Quincy from the West Coast and was planning to attend law school when I found myself completely broke (and a little lost)! It was only at this time that I started to review my options. I remembered my love for drawing and decided to embark on this adventure. It's amazing the great things that can come from being at the bottom! Actually, one of my cards was inspired by this: the exterior is a little man at the bottom of a hill looking upward, the inside reads, "when you're at the bottom, there's nowhere to go ... but UP!" This card is part of the "Care Package" greeting card set.


How do you unwind?

After a hard day, I like to roam the aisles of Home Depot. I can't get enough of that place! I usually pick up all sorts of odds and ends and repurpose them for my many projects. I also love to oil paint! I have a tiny little studio where I could spend hours working. Painting is very therapeutic. It is a great way to get your emotions out, onto a canvas and then leave them there to dry!