Personal contact key in Moore's victory

Posted: Apr. 10, 2013 12:16 pm Updated: Apr. 24, 2013 1:15 pm

Herald-Whig Staff Writer

Quincy Mayor-elect Kyle Moore said personal interaction with voters was a major component in his campaign to unseat two-term incumbent John Spring.

Moore's campaign set a goal of seven contacts with voters.

"In this day and age, you still have to have the good old-fashioned feet on the pavement, and we had it," said Moore's campaign manager, Lonnie Dunn.

It worked, as Moore received more than 56 percent of the vote in Tuesday's election

Dunn said the contacts involved visits to voters, as well as campaign mailers. The campaign started sending out material in January, well before Spring.

"We wanted to have a two-pronged attack," he said. "We essentially wanted to have a good old-fashioned retail, door-to-door, handshake-to-handshake kind of grassroots campaign, but at the same time we also knew that we were going to have a Facebook presence, Internet presence, as well as a good media campaign."

The Moore campaign has more than 1,000 fans on its Facebook.

Moore said the ground game was a way to mitigate being outspent by Spring.

"The best way to find out what the citizens of Quincy want from their government is to ask them, and that's what I did in this campaign," Moore said.

Dunn said his initial conversations with Moore began one year ago on whether Moore should run for mayor.

"We started to put together a preliminary campaign plan of what it would take financially to pull this off," he said.

Dunn said they set a goal of raising $100,000, which he says the campaign exceeded.

"We had a budget on a lesser amount that we felt that we could still do and win, but our goal was to raise $100,000," he said. "Because we knew that John Spring would raise at least $100,000."

According to Illinois State Board of Elections reports, Spring raised $86,385 since the start of third quarter of 2012, while Moore raised $75,509.

Illinois campaign finance law requires candidates to report contributions of $1,000 or more throughout the year, but all other contributions are filed in quarterly reports. Candidates are not required to submit their first quarter report -- covering Jan. 1 through March 31 -- until April 15.

"My guess is it will probably be the most expensive mayoral campaign up to this point," Dunn said.