HANNIBAL, Mo. -- The Northeast Missouri Humane Society is benefiting once again from "Operation: Feed the Furballs."
From now through the end of April, packages of dog biscuits made by Hannibal-based 2 Besties Biscuits will be sold at six locations in town. All proceeds will be given to the NEMO Humane Society to buy food for dogs and cats housed in its shelter.
"We don't make a profit, and the businesses selling them don't make any kind of profit. It all goes to the shelter," explained Angela Brown, who operates 2 Besties Biscuits with her co-owner and best friend, Paula Brown.
Ordinarily, 2 Besties Biscuits donates 20 percent of its regular sales to the Humane Society. But during "Operation: Feed the Furballs," 100 percent of the proceeds from the six locations are given to the animal shelter because the Humane Society's need for food is greater this time of year.
"In the winter months, the shelter is always short on food," Angela Brown explained.
Brown said the Humane Society typically receives more donations than usual during December because people are in a Christmas-related giving spirit. But then donations taper off significantly once the new year begins.
"In January, February, March and a little bit into April, people are hibernating and doing other things," Brown said. "So this was just our way to try to give people something they could use while also benefiting the animals at the shelter."
This marks the third straight year that 2 Besties Biscuits has conducted "Operation: Feed the Furballs," which always takes place during the first four months of the year.
Since the annual campaign was launched three years ago, Brown estimates that proceeds from the four-month event have generated enough money to help the NEMO Humane Society buy 9,602 extra meals for dogs and cats. That translates into six meals for each box sold.
Selling the special pink packages of dog biscuits this year are Mark Twain Dinette, Java Jive, Chocolaterie Stam, Old Planter's Restaurant, Hannibal Chiropractic and Wellness, and Finn's Food and Spirits.
Brown said sales have been going well so far this winter.
"We've been having to bake more every weekend, so we're doing pretty good," she said.
More information about the campaign is available at 2bestiesbiscuits.com.