How much does the city make from bus advertisements?

A city bus with an advertisement for Blessing Health System can be seen Tuesday on Jersey. Quincy Transit Lines makes about $42,000 a year from advertising. | H-W Photo/Jake Shane
By Herald-Whig
Posted: Mar. 23, 2019 12:01 am

For the past two years or so, many of the Quincy Transit Lines buses have been sporting advertising "wraps" touting the services of a number of Quincy-area businesses. Included are Blessing, QMG, JWCC, Pepsi of Quincy and others. How much revenue does the City of Quincy receive for these rolling billboards? Also, are there any rules/policies which limit either the amount or type of products/businesses which can participate?

Marty Stegeman, director of transportation for the city of Quincy, said the advertising on the buses will net about $42,000 this year.

A recent change regulations regarding grant funding for transit agencies means the city no longer would receive a reduction to its grant funding from advertising on the buses.

"It cannot be used to match or save the city money on our match portion, which is what we have to put in to draw down money from the grant," Stegeman said. "It is money that is reserved in the transit account that can be used for software, computers and things like that."

Stegeman said there are five buses with Blessing Health System wraps, one with Pepsi, one with Western Illinois University and one for People's Prosperity Bank.

He said the city has approval of what is placed on the buses.

"We have a right of refusal," Stegeman said. "Obviously, no political advertising would be acceptable."

The property next to Valley of Peace cemetery, on North 30th, recently had a "sold" sign. What would be any plans for this area?

In 2017, The Quincy Plan Commission endorsed a requested subdivision of a tract of land east of North 30th Street and west of Lawrence Road at the request of the Valley of Peace Cemetery Association, which wanted to divide the 4.8-acre property into three separate parcels, with the cemetery in the center. The two new tracts -- one 1.6 acres and the other 1.46 acres -- were slated for future residential development.

Tom Fentem, a community development planner with the city of Quincy's Department of Planning and Development, said no plans have been submitted to the city yet on the residential development for either of the properties.

The Valley of Peace cemetery was established in 1876, when the "KK B'nai Sholom" congregation spent $2,600 to buy three tracts of land on the east side of North 30th between Elm and Lind streets. It replaced the first Jewish cemetery that was in the area west along the bluff at Second and Locust. It was established in 1857 by the B'nai Shalom congregation. Many of the people buried there were moved to Valley of Peace.

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