Steve Eighinger

Summer's on our doorstep, in need of a slogan

By Herald-Whig
Posted: May. 16, 2019 12:01 am Updated: May. 17, 2019 3:20 pm

For most of my adult life, I have considered Memorial Day weekend the beginning of summer.

Using that school of thought as a guide, we're less than two weeks from the start of the best of the four seasons.

There's very little you can complain about when it comes to summer, at least compared to the other three seasons.

In the spring, you have to overcome all of the rain (and on occasion, even some snow).

In the winter there's ice, more snow and low temperatures. Autumn is not bad, but there's the leaf thing. Every year they fall, and every year they need raked.

If nothing else, summer wins by default. So, I thought it might be a good idea to provide the best time of the year with an official slogan. Here are some ideas:

º "Life Is Better When You're Warm": Sure, that's meant to bring a chuckle, but it's also incredibly true. I think it's safe to say that all of us would rather walk out the front door and be greeted by a balmy 70 degrees, rather than be slapped in the face by a subzero chill.

º "Here Comes the Sun": Yes, that slogan would have obvious musical accompaniment from the Beatles' 1969 song of the same name, written and performed by the late, great George Harrison.

º "Beach Me Up, Scotty": Star Trek fans will get it.

º "Do Something Cool": I borrowed this slogan from Mendon resident Pat Dunker. He would always challenge his sons with that request before each of their varsity football games.

º "Sandy Toes, Sunburned Nose": That should be the warm-weather goal for all of us, starting on Memorial Day weekend.

Keeping in a warm-weather state of mind, I'd like to punctuate today's column with a few of my all-time favorite summer-related thoughts from people much smarter than myself:

º "Deep summer is when laziness finds respectability." -- Sam Keen, American author and longtime contributor to Psychology Today: I have always agreed with Keen's thinking. Just ask my wife.

º "Some of the best memories are made in flip-flops." -- author Kellie Elmore, who specializes in nostalgic works: Seriously, isn't that the truth? How many great memories and stories do we have from the summer months? Conversely, outside of Christmas, Thanksgiving and Ohio State football victories, how many fond moments do we recall from autumns and winters of the past?

º "I love summertime more than anything else in the world. That is the only thing that gets me through the winter, knowing that summer is going to be there." -- actor Jack McBrayer:

And summer, even in an unofficial sense, begins in less than two weeks.